The ads take the format of a short text ad that includes a title line, two short descriptive lines and a URL link to a website or a specific website page.

The ad will appear on the page of results you decide you want to appear in. For instance page 1 of Google for a search result. The ads appear at the top and to the right of the organic search engine results. You can also pitch at what position on the page your ad will appear, through the amount you bid. Crudely this may mean the more you bid for a phrase, the higher your ad appears on page 1 of the Google Result.

Research shows us that 87% of web users do not scan past page 1 of search engine results. In addition, the higher your website appears on a page will result in more visitors to your website, as web users prefer to click on the ads/search results at the top of the page.

So why use Google Adwords?

It is now apparent that there is a difference between the types of visitor to a website: “browsing traffic”, or, visitors that may have found a website in a search engines organic result, behave differently to traffic that comes directly from Google Adwords or “pay per click traffic”. The reason for this is simple: traffic via surfing in organic results is simply often browsing for information where as traffic via pay per click knows that when they are clicking on a ad, it is simply that, an ad and that the advertisement is for something they need and want to buy, whether that be a product or services. Therefore, you don’t necessarily need millions of visitors via browsing, rather than specific targeted visitors via Google Adwords.

Its not quite as simple as that!

Sorry to say, yes you can pitch the highest bid for phrases and gain some great positions and traffic. You could set up a Google Adword Account and Campaign in a matter of minutes, but without Google Adword Management, you will find often that not only will your budget get used up and not result in any sales or enquiries, but the traffic you do send via this method to your website, may be disappointed when they get there if the page they land on is not relevant to their search: they will simply click away and you will have lost budget and a potential customer.

In addition, through effective Google Adword Management, not only will your campaigns become more effective in driving relevant targeted traffic to your website, the amount you bid for with your desired phrases may be less than your competition and in many instances your ad will appear higher in the Google search result even though you are bidding less than your competitor for a phrase!

How can this be?

When deciding who gets top billing among the sponsored links for phrases, Google factors in bids and how many people click through each ad, giving preference to the more effective ads. If an add and its destination are relevant to the phrase marketed, it is more likely to gain a visitor via pay per click, and one that is relevant and potentially more likely to become a customer.

Your Next Step!

Contact us to discuss how our Google Adwords Management services can help your Business or company.

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1. Do you have a product to sell or service you want to promote? Press releases are a great way to get some links to your website. With the many free directories press releases available allowing unlimited, this is an easy strategy of linkage.

2. Always Leave Links: No matter where you go, where you write always leave a link. When browsing the forums or blog entries that relate to or are related to your website in any way, leave a link as your signature. This applies to any emails that you write well, especially the emails you can send a web site for advice, as these emails are likely published.

3. In the same line of letting blogs, you can create your own “Do-Follow,” a forum or a blog you would reference your website in your signature. From discussion forums on various topics, whether related to the theme of your website traffic or not is a binding technique easy to get.

4. Use social bookmarking site to leave a link to your website. You can find services that will make your page on multiple sites at once, not to occupy all his time markers each of its pages, or you can do it manually.

5. Site submission to search engines is another way to get great access to your website. You can do it manually or with the technologies available for most websites and blogs, you can ping the search engine automatically every time you update your website.

6. Share and share alike; web site to share videos and photos can get many links to your site indexed. Using Flickr to post their photos and videos of business and the comments reproduced or clause conferring a line like “the site name and URL” legally binds users to post their photos when making web links use of pictures or videos.

7. article submissions guide not only show the creative side of business, was also let you share the URL of your website with hundreds of web sites. With the latest technology available, you can send to over 200 article directories in each and every one of the items your URL at the bottom.

8. Link exchange could easily get the URL of your website on many web sites, all indexed by search engines regularly. Simply websites relating to your own address and, if your site content can be trusted, the webmaster will more than likely add your link in exchange for adding to your to your website.

9. Online classifieds such as Facebook, MySpace and other websites linked using a “classified section,” provides an easy way to get more links pointing to your URL. Almost any web site or major network has a classified section, either free or paid for the section.

10. Internal or cross-link campaigns are a bit more difficult, such as joining the Wikipedia page, etc. However, these are the most worthy as the search engines will give your website more weight to the links. Sign up for an account on Wikipedia and other web sites and participate in the publication of relevant information, trying to refer to their website at the bottom of the page.